Billions of dollars are spent on advertising annually to promote businesses. According to a survey 50 percent of all advertising is wasted due to lack of effective advertising. To make an advertisement effective one must follow the following tips:
Detailed marketing plan: If you place advertising for your business without a definite plan that will not going to work. A detailed marketing plan let you go far for very long. Proper planning will reduce advertising costs and advertising waste and provide you with a comprehensive understanding of your businesses. Certain areas that are covered under marketing plan are Market Research, Implementation Schedules, Evaluation Strategies, internal/external situational analysis, Positioning, Core Competencies, Pricing, Distribution and Strategies and Tactics.
Plan in advance: The best way to plan advertising in advance is to take a blank calendar and fill in the days or months to advertise to your target market. You have to face severe results like poor creative, poor copy, rush charges, rate increases and many more, if advertising is not planned in advance. A lot of money is also wasted if you fail to plan in advance.
Hire Professionals: Concentrate your efforts and time in areas where you are proficient. You can’t tell a doctor what treatment to advice, just like you can’t tell a professional what to do and how to do. Professionals are experts who charge for time and experience. You can save a lot of money and time by hiring a professional.
Save information: One should save copies of ads, press releases and printed material. To design an effective ad, it is vital to know what work has been done in past. You can use elements from previously successful ads as this will provide a consistency in your ads.
Honesty is the best policy: Make honesty and integrity your policy as these are keys to repeat sales and repeat business. You should avoid misleading copies to get attention of audience.
Correct advertising message: Advertising message should be focused on the audience and not what is important to you. Keep in mind the desires of your audience and what they are looking for. Create a ad that speaks their language and in a way that they can understand.
Test your copy and ads: Sometimes testing copies and adjusting ad lay out make a difference between an average response and a great response.
Up to date research: You have to familiar with Cost per thousand (CPM), frequency, readership, demographics, BPA statements, and other terms. Your up to date research will help you to identify and target your best audience and also help you to determine the best vehicles to arrive at your best audiences.