Convincing the media doesn’t need a lot of money or connections, but it does take some effort. Reporters and bloggers are more likely to listen from a company organizer than a PR representative. A maker of grilling accessories who manages her own PR says when we invent a product and tell somebody about that, they always wish to hear your story. By managing her own PR, she has appeared on many top magazines and gets point out in more than 50 media outlets. Check out the following tips for handling your own PR.
Personalized press release: A firm that coaches business owners in managing their own PR advices that never pitch journalists something that has nothing to do with what they cover, they hate this thing. Send personalized pitches to a few reporters instead of throwing a press release to hundreds of people. Some websites offer lists of journalists for less than $200. You can Google search for the names of writers who cover area related to your business.
Track Reporters: Try to follow reporters what they are working on. Reporters are always in need of sources. Check the site HARO, which stands for Help a Reporter Out. Their free service lists media opportunities and they send daily roundups to subscribers. Cultivate relationships on Twitter and LinkedIn, as reporters tap their networks on these social networking sites.
Be up to date: Reporters are always in need of news and timely stories. Try to bind your pitch to recent news, upcoming events, or seasonal topics. By this way, you can have a better shot at getting coverage. Many publications plot stories several months in advance, keep in touch with them and start sending out pitches related to the coming season.
Try to stand out: Yours pitch is going to compete among thousands for attention. An online retailer that sells men’s clothing in nonstandard sizes sends about 25 reporters mailings with gift cards. She further says “Getting something in the mail is kind of a novelty these days.”
Get on Youtube: Making your own video is a great idea, especially if you want to be on TV. You can record a question-and-answer session with a friend to provide TV producers a sense of your conversational style.
Be calm: If an article contains false claims or critical omissions about your product, contact the editor and request a correction. Follow up with a nice note, when someone does write about you. However keep in mind that doing too much may bring more negative attention than the article itself.
Create a media kit: Create a media kit for your website that includes photos, videos, and your contact information in addition to your clips. Post links to your media coverage, this will help you get even more press. As soon as you get a press make sure to spread the word through your blog, Facebook and Twitter.
There are chances that your first press mention won’t be on the front page of any magazine. But no doubt, this initial press helps you to institute enough credibility to move towards larger media outlets.