How to Turn Past Clients Into Repeat Customers

by on October 9, 2010

Looking out for your clients and marketing are the keys to gain repeat customers. The best way to do it is by always staying in touch with the people you have served. It can be, with a phone call to check on how they are doing, a follow up to confirm about the services provided by you were up to the mark, or just about wishing them a happy birthday. These all minute pleasantries go a long way in impressing upon past clients and helping your business to retain them time and again.

The below mentioned pointers would ensure that your past clients always remain your present as well as loyal customers.

Following up on Customers: All you need to do is to ring up the customer and ask them, whether the services provided by your enterprise were up to their expectations. If the customer is satisfied they would definitely give a thumbs-up and besides that the call would leave an indelible mark in the psyche of the client. You can visit websites like Qualtrics to learn more about the importance of customer experience management.

Greeting Cards: Probably, the best way to make a customer feels happy about something is by wishing them a happy birthday early in the morning. A bouquet of flowers would be like a nail in the coffin and would let them know that your enterprise knows their customers in and out. A Christmas greeting would also go a long way in developing a strong relationship with the client. Though, a bouquet on the customers birthday, definitely seals the deal.

Discounts Galore: A customer would definitely feel special, when they receive a discount coupon on a product being offered by your company, that too because they bought something from your store six months ago. It would leave them surprised and in awe for the caring attitude your company has towards its customer base.

Overtly Friendly a No-No: Though being friendly and caring for your customer is the key behind retaining them to come another day; still, being overtly friendly and calling your customers on every occasion can be a little creepy for them. Thus, make sure you never cross any barriers and don’t become an irritating salesperson. Care for them, but don’t try to care for them just out of the monetary incentives.

A friendly rapport goes a long way in building a strong and ever growing customer base, remember understanding the needs of your client is the key to retain them. After all, anyone who loves wine would not be happy with someone gifting them a bottle of Vodka.

(photo credit: Inmagine)


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