How to Use Social Media to Grow Your Business

by on August 3, 2010

There are many well established companies who are harnessing the power of social media for business. Organizations are using social networking to reach people. Some business-to-business companies make use of the social web to locate customers and to build up a standing. Companies also scan social networking sites to get a job candidate. Following are best ways to use social media to grow your business.

Blogs are regularly read and share by thousands of people. Building a blog with your expertise is the key to stand out from the crowd. When a potential customer becomes alert of your software solution and visit your company’s website and notice an active blog with perceptive posts representing your company’s knowledge, how your company’s product assist customers, reads in depth posts and case studies, then there is far more possibility that they approach you for their requirements. Social media like blogs and Twitter grant you an outlet for demonstrating who you and your company are. Frequently-updated blog and exciting headlines on social media sites can elevate your company’s profile and brand as a leader.

Social Media is like a communication as well as research tool for your business. Know what your customers are saying and demanding. You can study and spot the trends by tracking the social networks, blogs, and in conversations. Track the keywords that define your business so you can know what’s changing in it. Track the industry trends you are in and the developments too. Get started on the networking front to have connections and friendships within the company you’re trying to woo. Twitter, Plaxo, LinkedIn are great places to start. There are hundreds of ways to network with potential partners, clients, businesses, customers, and decision-makers. Try to network with your customers on niche social sites.

Be well-informed, and better prepared than your competitors. Look on them, what they are doing and learn from them. Make sure that you have strong social presence, easier for potential partners, customers, employers, and businesses to find you on the web. Building a blog and connecting with commenters on your own blog will always help. Look for blogs and publications in your industry and subscribe via RSS.

(photo via Google images)

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