How to Brand Yourself

by on November 26, 2010

What lies behind the phenomenon of consumers paying much more for an Apple Notebook that for a comparable equivalent of another IT brand? Why do customers prefer to drink Coca-Cola instead of one of their cheaper no-name alternatives? Why do youngsters insist on purchasing the new Levis instead of a pair of jeans that comes […]

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Things to Know About Branding

by on November 23, 2010

In this sophisticated and competitive world, branding has become more crucial than ever. Sometimes, customers blindly follow the brand as it has become a symbol of their living standards. A powerful brand can rule the market and turn the traffic towards their product, whereas a less popular brand may be forgotten and rejected by the […]